Upendra, a filmmaker, acknowledges that rapid technological advancements have revolutionized the field of filmmaking, bringing about the need for adaptation and adding complexity to the director's role. Recently, the poster for his eagerly awaited directorial project, UI, was unveiled on his birthday, September 18, sparking significant excitement among fans. Upendra emphasizes the importance of audience opinions, stating that their judgment is crucial. He expresses his excitement for the upcoming film, highlighting his commitment to exploring unconventional ideas. He encourages viewers to engage their critical thinking skills to unravel the film's intricacies, noting the utilization of state-of-the-art technology to enhance the viewing experience.